Is Sprite a Coke Product? Sprite is a beverage that is under the category of soft drink and is owned by Coca-Cola. It was initially launched in Germany then after the initial run hit it off, it was launched in America.
This is where it gained its status and the renowned name that it stands by today. Although launched as a drink as well as a mixer, after some time when the consumers acquired its taste and understood the concept behind the product it was finally declared as a soda.
Introduced by Coca-Cola, Sprite hit the market around 50 years ago. This move was directed to beat the competition 7Up. When we go fifty years down the lane, today it stands as the world’s best lemon-lime flavored soft drink.
Available in almost 200 countries, it is the world’s third-largest brand of soft drinks now. It is a clear liquid, with no additive flavors or caffeine, the natural flavor of lemon and lime provide a crisp taste thus making it a bestseller.
By James Quincy, Chairman and CEO of the company; Sprite has reached heights in India due to perfectly timed and targeted marketing, suiting the local audience most.
1. Targeting the Youth by Sprite
Right when the product launched, it had a very clear vision as to who was their target audience and therefore did everything under control to allure the youth. Right from the packaging to the slogans.
The taste that aims to rejuvenate, the shape of the bottle specifically designed for Sprite, the whole brand image radiates a sense of clarity right from the color of the drink to their slogans like ‘ Obey your thirst’; gives you a whole new perspective of something new and individualistic.
The brand uses different and quirky advertising techniques, use of DJ-ing, graffiti, sports, photography, and fashion to impart a sense of freedom and free movement as seen in the youth, and this kind of appeal is a major win for getting this segment on board.
Another smart feature of their advertising has been the use of authentic concepts, there is no manipulation to stimulate demand. Instead, they use creative ideas like advertising during large sports events and using both new and established players for the same.
Their presence on social media also works like marketing because of the strong influence it creates via those platforms, and manages to sway the audience in the brand’s favor.
2. Why is the Green Color for Sprite?
A lot of research had been done before the public release of Sprite and a large number of designs were rejected for the logo and the label. Even the color was finalized after several rounds of debate.
Green finally made it. It was selected to represent Sprite because it is an everyday color, it has a soothing effect, and is easy to see.
It stands out but not in an aggressive manner and it connects to fresh and natural and resonates well with the idea of refreshing.
3. Advertising for Sprite
They have always been very artsy and different in their marketing. Starting with the mascot Miles Thirst, which was on television ads featuring the soft drink.
It has upgraded the technology within advertising also, for example when Snapchat was at its peak, it collaborated and launched bottles with Snap codes to make the packaging more exciting and interactive for the consumers.
Although they started with adults, they very swiftly shifted the focus to the younger crowds, so quickly and seamlessly it was that it looked like they never were even there.
They used humor as another aspect of their large advertising on billboards they used to put some light-hearted jokes to make the people understand the brand’s idea behind the product while entertaining them.
Physical advertisement is also their strong suit, placing the ad where the whole idea of this is a soft drink that is refreshing and can quench your thirst appropriately is always achieved.
They are very wordy and cool with their slogans and make them very direct and interesting. For example, some slogans from the 60s and 70s are ‘ Naturally Tart ‘, ‘ Taste Its Tingling Tartness’ and ‘ It’s Natural ‘.
4. What is Sprite Made up Of?
The ingredients of Sprite are as follows.
- Carbonated water
- Acidity regulator
- Natural lemon
- Citric acid
- Lime flavorings
It has no caffeine and about 140 calories in 12 ounces.
5. Flavors of Sprite
Sprite comes in about two to three dozen flavors and some of the most popular of the lot are as follows.
- Ice Mint
- Sprite Cherry
- 6 Mix
- Flavor Hits
- Lemon and Mint
6. The Parent Company of Sprite
Is Sprite a Coke Product?
Yes, the parent company of Sprite, Coca-Cola is the world’s dominator in the beverage industry with a presence in more than 200 countries and territories and they employ more than 700,000 people across the globe and work to make themselves bigger and better every day.
Coca-Cola works with a very work ethic and has a very concise and convenient work policy for all employees. They aim that the people they employ get to work in the best surroundings so they can feel great, work better and inspire others the same.
Their portfolio is very strong, focusing on beverages only they have drinks for all types of requirements and needs.
They offer products to completely satiate the consumer’s desires. They believe in collaboration, and high networking between suppliers, customers, and employees which creates good trust and mutual respect.
Earth is first, they believe in preserving the environment and try to incorporate as many sustainable ideas in their production, packaging, and distribution as possible.
The working system is highly efficient, lean moving, and fast-growing. It helps in quick and better production with lesser faults and better warehousing.
7. Final Thoughts
In India alone, Sprite has become a billion-dollar player when we consider sales, second only after Thumbs Up.
Sprite for its parent company Coca-Cola in India plays the role of the biggest contributor to the volume-led growth. For the Indian subcontinent, it has the highest rate of household penetration.