Honestly, if we just bring up vector marketing in any conversation it can be a very debatable issue because there will be people who will be saying things about the different types of marketing strategies of vector marketing and the other set, talking about how vector marketing actually is a scam.
Well, these are two extreme ends and the discussion will be somewhere in between these two.
So, let’s start by discussing what is vector marketing.
1. What is Vector Marketing?
Before we actually talk about the theories about Vector marketing and the beliefs that people hold about the brand we should actually see what it really is, so Vector is basically a sales arm of Cutco Cutlery Corporation.
They do not manufacture anything or produce anything, all they do is work on the sales part for Cutco.
Next in line to this is the fact that Vector is a single-level marketing company despite the popular belief that it is a multi-level marketing company.
The employees earn or gain a margin by just selling the product. They do not have to hire anybody to do the same.
Also, the sales representatives of Cutco sell only the products of this brand alone, which brings us to a place where we know what Cutco actually produces.
So, Cutco makes products that include knives like steak knives or paring knives, kitchen cutlery, and other kitchen tools like scissors. They also make gardening tools and other outdoor requisite tools.
Cutco is an American company headquartered in New Orleans, that manufactures high-quality products, where all products are made with utmost precision and are very easy and good to use.
These products are designed specially to simplify your tasks and also come with a limited lifetime warranty. They are handy and perfect solutions for all your kitchen needs and others as well.
2. Hiring for Vector
Vector usually hires college or high school students and recent graduates as their sales representatives team; however, they hire other people as well but the focus mostly remains on these.
So, the whole idea is to hire sales representatives who have to sell the knives to earn a commission or pay.
So, this is where the scam part comes into play as there have been a lot of discussions about how the hiring process is misleading.
The idea basically says that you earn $17 in an hour but actually the earning is not based on this, it means that you will get those seventeen dollars when you bring a potential customer engagement into a Zoom call.
Here we have to understand that selling knives sometimes can be a little difficult and trying for the young minds of recent graduates thus converting sales into a bigger problem.
Based on some experiences shared by employees online it has also been observed that once you start bringing in sales, you are given a very warm treatment and encouraged to do more and more.
The second step is that now these high-performing individuals are asked to attend conferences to get better at these jobs.
The problem with the conferences is that the attendees have to pay for these workshops, and as the level of their performance gets better; the pay for the conferences gets higher.
Now these are not compulsory to attend per se, but if anybody actually refuses to spend their money and attend them, is looked upon and considered as the wrong behavior.
Usually, this cycle becomes problematic because you do not really earn a lot of money as claimed in the beginning due to constant spending.
The hiring process also is comparatively simple in the sense that there are no questions related to sales as such it is more like a normal conversation and they claim that we just want to make sure that the person is capable enough to hold a conversation and bring on sales.
It is believed by some people that during the hiring they do not openly speak about what is the exact outcome they want from the candidate and later if that is not met, then obviously the pay is compromised.
This is why a lot of people believe that their methods of hiring are deceitful and deceptive, not just for hiring but also for retention.
3. Vector Marketing – Is it a Scam or Not?
So, there have been reviews of different types by different people who have been approached by Vector, which are both in support and against the working and hiring processes.
Some say that they have felt really good to excel at such young ages while others have felt like the process is wrongful and they do not want to do this kind of forced marketing to their friends/family.
There has also been a huge discussion about what weird conditions they have for selling.
For instance, they want you to target a wife only at a time when the husband is around because in that way he would be more interested in the tools and increase the likelihood of them buying the products.
Some feel that they have worked a long time and do not have enough savings, others feel that although the savings have vanished they have taken up the line of work and are in better positions of responsibility thus making a better impact on their resumes.
4. Final Thoughts
The conspiracy in the field of Vector marketing is very high, but we do not have a very clear image now of the hiring situation and work ethics that Vector marketing follows.
As far as the company is concerned, Cutco is a well-established big American manufacturer that has a large number of sales representatives from more than 200 locations.