Coca-Cola Zero billboard in illuminated cityscape at dusk. Coca-Cola Zero billboard in illuminated cityscape at dusk.

How Do You Get Started with Outbound Marketing?

There are a lot of different marketing techniques and strategies that are prevalent now in the age of digital marketing, where some are more focused on finding the customers, and others on the customers finding you.

So, for one you create the product, and for the other, you create the demand.

Based on your approach towards converting the sales, your product, and the way you get your marketing game, we have inbound and outbound marketing.

In the following article, we will get to know more about outbound marketing, its strategies and how is it achieved.

1. What is Outbound Marketing?

Outbound marketing is the type of marketing in which the advertiser or the company who is getting their marketing done will focus on acquiring the customer by reaching out to them.

This is very close to traditional marketing approaches like using flyers, TV ads, radio ads, and print advertisements.

What is Outbound Marketing
Image by Annick Vanblaere from Pixabay

The target is usually large and less streamlined. So, the main idea is actually to create awareness and brand introduction, which precedes targeted marketing.

Due to the scope being so large, the tracking of the results is pretty difficult and also it is expensive as compared to inbound marketing.

2. Types of Outbound Marketing

Since we understand now what is outbound marketing and what is the goal of outbound marketing, we shall now see what are the different types of channels through which advertisers reach their customers or potential clients.

What is Outbound Marketing
Photo by Jose Francisco Fernandez Saura on Pexels

2.1. Online Advertising

Online advertising in today’s world is one of the easiest and most efficient ways to reach a large number of customers on various platforms like social media and search engines.

These are not very expensive compared to their effectiveness, and since it is designed and can be customized the target group can also be tapped in a better manner. And more than one target group can be aimed at by making very few changes.

What is Outbound Marketing
Image by Monika from Pixabay

With the help of advertisement analytics and other tools, you can actually track the progress and reach of your ad and tweak changes as and when required for better performance.

2.2. Cold Calls

Cold calls are another form of targeted marketing but here again, the target is not the real customers but what according to you is the plausible lot.

So, making calls to potential clients to inform them or introduce your product or service is the idea behind cold calling.

What is Outbound Marketing
Photo by LumenSoft Technologies on Unsplash

Workability is a little uncertain because a lot of people do not like to receive such calls, and some get irritated and can even bash out; nonetheless, companies still use this because they have a lot of lead generation via this method.

2.3. Printed Ads

It might seem like a rustic option in today’s digitalized world, but surprisingly that is not the case.

Even to date, you will see advertisements of all big and small brands in newspapers and magazines across the globe.

What is Outbound Marketing
Photo by Jon Tyson on Unsplash

Here people can also use niche, for example, sports companies can advertise in sports magazines, local newspapers can be used for niche marketing and national issues can be issued to introduce your brand to a huge number of readers at once, in a very similar and simple manner.

2.4. TV and Radio Ads

This might seem like an obsolete idea but in a very honest sense, it is still not dying. The whole idea behind using TV and Radio ads is the use of emphasis.

We can use these ads to repeatedly talk about or show our ads to the target audience in this manner the message, the product and the brand reach out and kind of create an impact on the memory, creating a quick recall value of the same.

What is Outbound Marketing
Image by StartupStockPhotos from Pixabay

This is also because if we see or listen to something it has a higher recall value compared to when we read something.

3. Benefits of Outbound Marketing

Since the target audience is large, with outbound marketing you can reach them very quickly through ads on social media, TV, and other mediums.

You can make these campaigns as big or small as you like based on your allocated budget, without bringing any specific changes.

Your advertised media can be tracked and even targeted based on the potential customer’s demographics, location, and other interests.

What is Outbound Marketing
Image by Sharon Ang from Pixabay

Testing the ads can be good and very easy in this manner, due to the easy interface.

4. Problems with Outbound Marketing

Downsides of the outbound marketing strategies include the cost of advertising since TV ads and even print media are very expensive.

Since it is large scale and not targeted very much it can look like it is spammy and unnecessary to some.

The primary goal is awareness and not conversion so it might be an issue for people who know nothing about it.

What is Outbound Marketing
Image by 3D Animation Production Company from Pixabay

Tracking through some channels is easy but tracking via billboards and other such media is difficult because it advertises in an indirect manner.

These are obviously in comparison to inbound marketing where the tracking is easier and much more accurate.

Also, some of the ways of marketing are way more effective as compared to the amount of money that needs to be invested to make them successful.

What is Outbound Marketing
Image by abdulla binmassam from Pixabay

These methods become more prevalent in some cases because they have a more streamlined approach and the targeting is better. 

5. Final Thoughts – Outbound Marketing

There are a lot of ways to do outbound marketing like the ones we have discussed above and others including trade shows, guerilla marketing, and cold emails.

However, consumer creation through these is not as high as those achieved by using inbound marketing activities that are customer-driven and very customized to your product/service.

We have also seen advantages and disadvantages. So, keep those in mind and choose which type of marketing is needed to gain maximum benefit from the same.


Last Updated on March 22, 2024 by soubhik


Anushree Khandelwal
  1. Outbound marketing is like the energetic friend who’s always reaching out and saying ‘Hey, check this out!’ It might not be for everyone, but it sure knows how to make an entrance!

  2. Outbound marketing is the best way to increase your customers. A good article to read about outbound marketing for sellers and for companies.

  3. I am glad for this outbound marketing thing. I mean there are so many products we don’t know about but through this we can get glimpse of something we must know and buy. So whoever came up with this idea is a genius for both customers and for suppliers.

  4. This article takes you on a marketing rollercoaster, exploring outbound strategies from flashy online ads to the OGs like TV and cold calls. It’s a must-read for marketers navigating the maze of outbound tactics!

  5. In this world, no matter what field you belong to, learning marketing skills have become essential. This article has provided me with the right knowledge about the outbound marketing.

  6. the lime light of marketing strategies, I was un aware of marketing one type customer looks for organization and their products, in second type organization organization tries to capture the maximum customers through their unique products.

  7. I was aware of digital marketing. However, this was something totally new for me. Found this strategy very effective to promote services and products.

  8. I read about Outbound Marketing. It means reaching more people with ads. The article explained well. Now, I understand how it works. I’m happy to use these ideas in my own marketing.

  9. Outbound marketing has many types that are explained here really well and in an understanding language that is relatable towards its audience, especially for students.

  10. The term outbound marketing has crossed my path in conversations and other settings, yet I haven’t had a clear understanding of what it really means. Gratefully, this article has helped clear things up. It was fascinating to go through it all from the definition to its various forms such as online advertising, cold calls etc., With this newfound knowledge, I now have better insights needed to make the choice of marketing approaches for maximizing benefits.

Leave a Reply

Your email address will not be published. Required fields are marked *