Basket of fresh organic vegetables on wooden background Basket of fresh organic vegetables on wooden background

What is Misfits Market? A Complete Review

You might be eager to know the concept of ‘Misfits Market.’ In simple words, I would say it works directly with the makers and farmers. This is to deliver organic products and other grocery items that might be counted as waste in your household, ultimately saving the environment. The main aim is to increase the accessibility of affordable, high-quality food and to break the cycle of food waste. I must say it’s a brilliant idea to reduce the wastage of organic foods.

Here, I’ll Tell You About Misfits Market and How It Works

Through direct collaboration with farmers and producers, Misfits Market rescues organic produce and other grocery items that might otherwise be discarded, delivering them to your doorstep while passing on the savings to you. You can support farmers, reduce food waste, and contribute to environmental conservation by ordering the Misfits Market box.

It was started due to the identification of inefficiencies in the food system. Nearly one-third of the U.S.’s agricultural output remains unharvested because it doesn’t meet traditional grocery store standards. Working closely with farmers and food makers, it was seen that there is a substantial amount of daily food waste despite millions of food-insecure households in the U.S.

In an interview with the Icy Whiz team, Josh Prigge, Company Owner at Sustridge, discussed Misfits Market’s role in reducing food waste and promoting sustainability. Here is what he had to say:

Josh Prigge - Featured
Josh Prigge

“Misfits Market has carved out a unique niche in the grocery market by addressing food waste head-on. By rescuing and distributing produce that might otherwise go to waste, they substantially impact global sustainability.

Food waste contributes to about 8% of global greenhouse gas emissions, and Misfits Market’s efforts help reduce this impact.

Their model helps reduce waste and provides consumers with affordable and diverse food options. From a sustainability consultant’s perspective, their approach is practical and impactful.

According to Project Drawdown, reducing food waste is one of the top three solutions to reverse global warming. In terms of affordability, flexibility, and product variety, Misfits Market checks all the boxes, offering up to 40% savings and a wide range of products.”

What Does Misfits Market Offer?

Initially focusing on the misfit or the imperfect produce, the efforts have been directed to expand the variety and include items that are on the regular grocery shopping lists, such as cooking supplies and pantry staples. They also collaborate with misfit market sources like local supermarkets.

While the terms organic, sustainable, and responsibly sourced often come with a premium price, they prioritize providing quality at a great value. Even if they look a bit different, the products maintain high quality and freshness since they bypass middlemen and storage, ensuring a direct path to the customers.

Recognizing the diverse forms of food insecurity, including limited access to grocery stores, Misfits Market strives to serve every zip code when launching in a new state.

The commitment extends to urban and rural areas, irrespective of the median household income. They provide grocery delivery services grocery delivery at prices up to 40% lower than traditional grocery store prices.

You Must Go Through This Misfits Market Review

Misfits Market considers the opinions of different people who have been using the Misfits Market for their daily requirements, like organic fruits, high-quality meats, dairy products, green beans, and other groceries. We will see that its many benefits are associated with it. 

You might be unable to avail fresh or local produce and high-quality grocery items sometimes during the winter season. At such a time, the Misfits Market works wonders. They provide certified organic produce and non-organic pantry items as well. 

Misfits Produce Review & Unboxing

Since it is a produce delivery service, it works periodically, but what sets it apart is its flexibility. Usually, the produce boxes go weekly or bi-weekly. If you are traveling or you really do not need products that week, you can pause it and resume whenever you require it. Isn’t that a good option?

The availability of the products has increased in the last few years, there are more fruits, sustainable brands, ice packs, gluten-free food, and a lot more. So, even if you bought something for your first box, it is unnecessary to repeat it. You can also customize your orders to have fresh produce, which helps reduce food waste. 

The Icy Whiz team talked to Catherine Rall, Certified Nutritionist, Happy V, about Misfit Market’s addressing food waste. Here is what she said:

Catherine Rall
Catherine Rall

“While I admire Misfit Market’s mission, one thing to keep in mind here is that our food industry is pretty good at making use of those misshapen items that won’t look perfect on the shelves.

They’re easy to process into canned, diced, or shredded versions. Misfit Market is ultimately trying to upsell these items at higher price points, and they aren’t ultimately doing that much for real sustainability.”

How Much Does Misfits Market Cost?

You will see variations in the prices of Misfits Market products. You will get herbs or individual fruits, by spending a small amount, whereas meats and cheeses might cost more than the regular packages.

Your cart must meet a minimum value provided for the checkout process. Furthermore, if you wish to receive items that need a cold pack, such as meat or cheese, you’ll need to order the minimum value of these cold pack items and the shipping fee per box.

How Can Misfits Market Help with Your Diet?

You can get diverse fruits, vegetables, and other grocery items through Misfits Market, along with the flexibility to select foods that align with your specific dietary needs and preferences. You can pick vegan, vegetarian, paleo, Mediterranean plans, and low-carb or ketogenic diets, etc., from Misfits Market.

However, it’s important to note that Misfits Market cannot guarantee that all foods are allergen-free, and the processing and packaging of items typically occur in facilities that may also handle common allergens.

Gabrielle Yap, Senior Editor at Carnivore Style, shared her thoughts on Misfits Market’s role in reducing food waste and promoting sustainability. Here is an excerpt from the interview:

Gabrielle Yap - Featured
Gabrielle Yap

“Misfits Market plays a commendable role in reducing food waste and promoting sustainability. By targeting the often-overlooked surplus and aesthetically imperfect produce, they address a significant gap in the food supply chain.

This model not only helps in reducing the staggering amount of food that ends up in landfills but also highlights the importance of rethinking what constitutes “good” food.

Misfits Market effectively brings attention to the issue of food waste and presents a practical solution that benefits both consumers and producers.

The impact of Misfits Market’s model is multifaceted. It supports farmers by providing a market for produce that might otherwise be wasted, thus ensuring they receive compensation for their hard work.

For consumers, it offers an opportunity to contribute to sustainability efforts while enjoying fresh, affordable produce. The success of this model depends heavily on consumer buy-in, and Misfits Market has done a commendable job in making their service appealing and accessible.

Affordability, flexibility, and product variety are key factors in choosing a grocery retailer. Misfits Market excels in affordability, often providing organic and high-quality produce at prices lower than traditional grocery stores.

This is a significant draw for many, especially those who are budget-conscious but still want to eat healthily. The flexibility of their subscription service is another strong point, allowing customers to tailor their orders to their preferences and dietary needs.

In terms of product variety, Misfits Market offers a broad selection, although the exact contents of each box can vary. This can be both a pro and a con.

On one hand, it introduces customers to new and different types of produce they might not typically buy, adding an element of discovery to their grocery shopping. On the other hand, it might not suit those who prefer more predictability in their grocery purchases.

Overall, Misfits Market stands out as a viable and sustainable choice in the grocery sector, balancing affordability, flexibility, and variety while addressing the crucial issue of food waste.”

I’ll Tell You Some Pros and Cons of Misfits Market

On the positive side, Misfit Market provides a diverse array of grocery products at a significantly reduced cost, promoting affordability for consumers. The absence of a membership requirement allows you the flexibility to place orders according to your own schedules and shopping windows. 

Unboxing my "First" Misfit Market box? What's in the BOX !!! 15 $ discount code!

Moreover, the platform actively contributes to the reduction of food waste and fosters a healthy lifestyle by encouraging consumers to incorporate more fruits and vegetables into their diets and explore new food options; it also prevents excess inventory.

However, there are some drawbacks to consider. While many products are offered at lower prices, not all items are necessarily cheaper than those found in traditional grocery stores. Additionally, a standard shipping fee is applied to all orders, and there is a minimum order requirement to place the order.

If you live in Alaska, Hawaii, North Dakota, South Dakota, Wyoming, or Montana, unfortunately, the service is currently unavailable.

Misfits Market is a company providing organic fruits and vegetables, seafood, daily pantry items, and other items to a lot of zip codes. They consume ugly produce and imperfect produce and, in turn, provide you with good, healthy, and fresh produce. 

They run on subscriptions, so you can choose whichever format is more suitable for you, and incorporating healthy and organic items into your diet is very cost-effective. People living in areas they serve should try to experience their supplies. 

Misfits Market addresses food waste by rescuing imperfect yet perfectly edible produce and delivering it directly to your doorsteps. By sustainable practices and leveraging technology, they reduce food waste while offering affordable, nutritious options to customers. Through the innovative model, Misfits Market transforms food surplus into an opportunity for both the environment and economic savings for consumers.

Last Updated on June 5, 2024 by Pragya

Authors

Anushree Khandelwal
Pragya
  1. Really informative article about the Misfits Market rescues and delivers organic produce to reduce food waste and make it affordable. I also learned about their flexibility, offering diverse items for various diets, and the pros and cons of using this service. Thinking of giving it a try for fresh and healthy options.

  2. Misfits Market directly collaborates with farmers to rescue organic produce and grocery items, combating food waste. Started in response to inefficiencies in the food system, it addresses the substantial waste despite food insecurity. They expanded beyond imperfect produce, offering a variety, collaborating with food makers to minimize waste.

  3. I appreciate how Misfits Market has expanded its offerings beyond imperfect produce to include cooking supplies, pantry staples, and collaborations with local supermarkets. The commitment to serving every zip code, regardless of urban or rural status or median household income, reflects a dedication to inclusivity and accessibility. I’m excited to give it a try and contribute to a more sustainable and responsible approach to grocery shopping.

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