Online grocery shopping app with digital checklist in store. Online grocery shopping app with digital checklist in store.

The Modern Solution to Health-Conscious Shopping- Should You Go to a Thrive Market?

We have seen, that in the new age, there is a quick movement in how things were done traditionally because everything is available online now. Practically all things that you can think of and even services can be obtained at the touch of a screen. And, I think somewhere it’s good for us as we don’t always have enough time.

So, even for markets now, there are a lot of alternatives available and one such alternative is the thrive market. Let’s find out if these markets are worth it.

Oh! I must tell you about the thrive markets first. So, think supermarkets. I’m sure you got an image. Well, now make it healthy. So thrive markets are places where you get all supplies for your healthy food and body requirements.

It is designed specifically for working or busy individuals. They do not have time to physically go to the stores, to get all the requirements but want to follow a healthy lifestyle. Breaking down further thrive markets sell all organic foods, gluten-free items, dairy-free, vegetarian, and vegan food items.

It can even be customized based on your diet. So, if you follow a keto diet and you’re using the keto diet filter, you will get all the essentials for your diet fulfillment. They have high-quality products, from renowned or even homegrown brands but ensure zero compromise in quality at all. These markets will sell the best and the most certified products to ensure that you are consuming delicious food without compromising on anything.

In the course of 14 months, the thrive market has grown to $100 million in revenue from zero on the AWS Marketplace. I must say that the thrive markets have been a hit lately, and the craze has been increasing only.

The Icy Whiz team talked to Victor Trasoff-Jilg, VP of Sales at Bombing Science, about how digital platforms have shaped our grocery habits. Here is what he said:

Victor Trasoff-Jilg
Victor Trasoff-Jilg

“Grocery shopping is influenced by online markets like Thrive Market, which offer a customized, convenient, and easy-to-use experience. The fundamental aspect of this shift is how these platforms use technology to do away with traditional purchasing.

For example, busy professionals, parents juggling multiple responsibilities, or individuals living in remote areas may now get high-quality groceries just like someone who lives next door to a well-stocked supermarket.

In addition to delivering items right to the customer’s door, this ease of access includes a selection of products that are sometimes difficult to locate in nearby stores, such as organic, gluten-free, or vegan alternatives.

These platforms have a much greater impact on customer behavior and lifestyle choices. The convenience of Internet shopping allows customers to schedule their purchases more wisely, cutting down on impulsive purchases and emphasizing healthier options.

These platforms provide customers with comprehensive product information and reviews, enabling them to make better-informed selections and match their purchases with their beliefs and health objectives.

Furthermore, the subscription models and reminders that these platforms often employ can foster better budgeting and eating habits, as regular deliveries diminish the need for last-minute, often unhealthy, food choices.

These marketplaces also tap into the growing consumer preference for sustainability.

They appeal to environmentally sensitive customers by providing eco-friendly packaging and encouraging sustainable sourcing methods, which further influences people’s decisions about sustainable lifestyles.”

However, it might happen that sometimes you want to get down to a grocery store or a supermarket and pick up things so you can physically check and compare or for whatever reasons. But say that you are having a completely packed week loaded with work and then have a big party coming over the weekend. Do you think in such a case you will be able to get time to run these errands?

Consider a person living in the rural side of the city which is far away, so a drive to any good grocery store or a supermarket will be a 30-40 minutes added effort of driving. Now there is always a possibility that if we walk down or visit a store we might see other things that we need and club them all together and get it in one go.

But, what if we miss out on something really important or they do not have that product available at the time of your visit?

In such a case, if you have an online grocery store option then you can just add a list of products in the basket and whenever anything finishes in your house inventory immediately, update them in your cart. In such a way you can order a lot of groceries at one single time.

You can time your delivery and get supplies as and when you need them. Although if you need something urgently always try to order a couple of days before you need it. Thrive markets provide you with a plethora of items like meats, children’s and infant foods, teas, noodles, frozen foods, fish sauce, and seeds.

What I like about these markets is that they are not just limited to food only. You also get bath and body and other personal use products like soaps and shampoos. Along with this you also get cleaning and other household products, and all pet products are also available.

Sergey Solonenko, the Founder and CMO of Algocentric Digital Consultancy, shared his thoughts on consumers’ behavior toward Thrive Market. Here is an excerpt from the interview:

Sergey Solonenko
Sergey Solonenko

“Online marketplaces such as Thrive Market have dramatically transformed the grocery shopping landscape by providing convenient access to a wide array of products, including organic, non-GMO, and environmentally friendly options.

This has enabled consumers to make more informed and ethical purchasing decisions without the constraints of local availability.

The accessibility and convenience of these platforms encourage a shift in lifestyle choices, promoting healthier living and more sustainable consumption habits.

Consumers are increasingly valuing the ability to shop on their terms, at their convenience, which these platforms deliver seamlessly.

Furthermore, the integration of advanced data analytics tools, as seen with platforms like Shopify and Google Analytics, allows these marketplaces to offer personalized shopping experiences.

This not only enhances consumer satisfaction but also improves retention rates by tailoring offers and products to individual preferences.

Digital marketing plays a crucial role here, as it helps these platforms reach a broader audience and effectively communicate their unique value propositions. This aligns with consumer trends towards healthier and more sustainable choices, driving both growth and customer loyalty.

The operational efficiencies these platforms achieve through optimized supply chain management and data-driven inventory control significantly reduce waste and costs.

This, combined with their ability to cater to specific dietary needs and preferences, positions them as pivotal players in the future of grocery shopping.”

Do you know that a thrive market comes with a membership? So, the first month which is a trial period is free membership time where you can try out the experience and see if this works out for you or not.

If you feel like it is not meant for you then you need to cancel it before the end of the month and you will be removed from the list. Also, if in between your subscription, you feel like you want to cancel, you can do that by using their virtual assistant. You will also notice different offers and discounts available that can be availed based on your purchase.

After a certain billing value, you will get free shipping, or your first order will have some discount on it.

Thrive Market Haul - Online Grocery Shopping Unboxing

You will also find some products at a discount and some brands doing promotional schemes, you can try and pick whatever suits you best. Moreover, there are guaranteed savings when you are using Thrive Market for various reasons.

All products have some difference in the price they’re being sold at other stores and the comparative prices are also displayed for your information.

Next is the fact that you’re saving on time and travel also, unnecessary trips to the supermarket can be avoided. You also get a complete breakdown of when and where you saved. So, if say you used it for 5 months you will get the full data of your savings in that duration.

We interviewed Adam Wright, Founder & CEO of Human Tonik, on this. Here is what he had to say:

Adam Wright
Adam Wright

“The rise of online markets like Thrive Market is a fascinating experiment in how we source essentials. Convenience is key, but what excites me is the potential for a curated, conscious shopping experience.

Suddenly, a wider range of wholesome and eco-friendly options are readily available, even in areas with limited brick-and-mortar choices. This accessibility goes beyond groceries; it’s a shift in lifestyle philosophy.

People are leaning more and more toward being mindful of what they consume not just for their bodies but for the environment as well.

These platforms are building a sense of ongoing engagement. Imagine receiving suggestions tailored to your well-being and environmental values – it reinforces the decision to shop consciously.

The future of shopping is likely moving in this direction, where ease of use and individualized choices are paramount. This will undoubtedly push traditional retailers to adapt and offer similar experiences.”

Now to conclude, I’m sure that you now agree that thriving markets are beneficial. Because all you have to do is choose your products, add them to a list online and they will be delivered to your doorstep.

You have a very wide range of products available and you can research and review the products nicely before buying them. Not only this, you get the same or cheaper prices as compared to retail outlets, along with special deals and discounts on websites and apps.

They provide good filters that can be used to pick the best-suited product for you and you have everything saved in your account. So, the frequently bought things can just be re-added from history and you have all your transaction details.

Guest Author: Saket Kumar

Last Updated on May 11, 2024 by Pragya


Anushree Khandelwal
  1. Now, these what we call changes or development, and in a era where things keep changing frequently, concept like thrive markets matter a lot. They makes our life very easy. We can do our work and follow our daily diet to keep ourselves healthy and fit.

  2. This is the first time I ever heard about this type of market because I basically knew about the supermarkets I haven’t knew about thrive markets and as said in the article it is difficult to find the healthy products in the supermarkets slots where they use to apply the slot rental strategies through which we most of the Times we end with buying a non healthy product so this concept of three market is very good .

  3. Thanks for this article! I’ve been curious about Thrive Market and now feel more informed. It would be interesting to see a comparison between Thrive Market and other similar services like Amazon Fresh or Whole Foods delivery.

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