I’m sure the business peers are well aware of Event Marketing. However, for starters, I must say, it refers to the activity of using an event to market your product or services (basically your company). Alternatively, it can also be said that event marketing is the strategy to promote events. Either way, the idea is to use events for marketing.
Guys, if you are really looking for a sneak peek into the concept of event marketing, you are at the right place. Here, I’ll explain to you it in detail including its benefits.
First, You Must Know Why Companies Use Event Marketing
Event marketing is usually huge and done on a big scale. I mean that these gigs are actually assigned a good 30-40% of the marketing budgets. They are a very effective medium of marketing. I believe that the most important aspect of marketing using events is the whole face-to-face interaction with the customers. And if your product is tangible, it adds to a second added advantage of providing the customer with the exact look and feel of the product.
But after the pandemic, there has been a huge shift towards online events, and now for intangible products or services, the preferred source is online events. These can be conducted in the same manner and can be used to get an equal type of engagement as you get in offline events.
Event marketing has been seen to somewhat fall close to websites in the means of marketing, due to the effectiveness and conversion rate. To list down reasons why event marketing is a great strategy I would say that it helps in building very positive and visible brand awareness by increasing customer engagement.
Not only this, it also helps in educating prospects and potential customers, generating leads, and upselling customers.
In fact You Need to Develop an Event Marketing Strategy– I’ll Tell You How!
1. Set Goals for the Event
First, analyze what has to be marketed by the company through the upcoming event. Or, if the event has to be marketed then goals to be achieved via this event.
There can be different types of goals that owners might want to achieve for a new company. That’s mainly to create brand awareness, for a company launching a new product, the goal would be to get conversions.
If there have been any events in the past, I would suggest you consider the conclusions of that to lay out tasks for the next one.
2. Create an Engaging Environment
The whole motto of an event is to provide experience. When you are planning any event make sure to include activities or formats that will promote engagement. The interaction and the face-to-face marketing will accentuate the whole marketing to another level.
Try to create spaces where people can solve queries, and build a complete understanding of your product or service. Moreover, if possible then try to provide them a working model of the same for the maximum long-lasting impact.
3. Incorporate Online Viewing
Although providing experience offline is not really comparable to any other sort of marketing. But, what we need to consider now is that online streaming of the live event is almost equivalent. I’m sure there will be a lot of people who might not be able to attend the event offline, but would anyway like to be a part of it.
Streaming live makes them believe that they are a part of it in real time. This way your event caters to a lot more people, and impact therefore is much more.
4. Promote the Event
After everything is completely set up and planned and it is time for execution, I suggest you ensure that you have the maximum attendance for the event. This can be done by promoting your event to the maximum. Usually, social media is the best way to achieve the same.
You can use social media handles to promote your events, provide detailed itineraries, and give snapshots of what will be happening. Tell people how they can benefit from the same. Also provide them with complete details of how to enter, register, or be a part of the event online.
5. Measure Event Success
For me, evaluating any process is most important. So, always measure how successful your event was. This will help you calculate your return on investment for this marketing strategy and plan for your next events.
Also check the difference in your social media handles, and how many followers or subscribers have increased.
Follow the same for your website and sales metrics so you have a complete understanding of what this event provided to your business, and how helpful was it.
Eventually, You Will Realize Several Benefits of Event Marketing
As I said, Event marketing is one of the best ways to increase your brand awareness. It’s like a window that helps you reach your customers directly.
You can talk about your brand, your story, your products, and their applications. It allows you to spread awareness, and tell about previous customers and their reviews. You can give them the entire details about the company and yourself in a very effective face-to-face format. This helps you further build strong and reliable partnerships
This is because when people come down to attend your event, they get updated about your business. They can get an understanding of how good the backings are. It answers all their queries. I think it’s also a great platform for stakeholders and partnerships to start and bloom. Due to all this interaction and engagement, the most direct outcome is lead generation.
People walk down for all sorts of queries even if they are slightly aware or they are just fascinated about your product. This bulk database helps companies to build solid leads.
So, if you haven’t yet planned any event for marketing your products and services, I think you are still missing a lot. I strongly recommend you to employ some of your team members for event marketing and you will notice the difference.
Last Updated on May 7, 2024 by Pragya
Authors
Good article about event marketing I learned a lot about event marketing by reading this article the article user quick and deep birds eye view about the event marketing how to do even marketing what is even marketing what are the important aspects of event marketing are well explained in the above article .